And 5.5 billion requests are made daily - 70,000 every second and 2,000 billion per year.
Of course, we don't need to introduce Google.
The so-called Internet Giant cannot be avoided. And every website owner must follow its rules to exist on the internet. 👉 So here's to your best descriptions for the search engines! ✏️😉
These figures might impress you, and at this point, no search engine is able to compete with the great Google.
But this level of performance and extraordinary success come at a cost: Google uses your personal data for advertising purposes. Some users are becoming aware of this, and prefer to use alternative services that are more respectful of privacy.
Summary
Because yes, there is a world outside Google: there are many other search engines, each one bringing its own originality and new features.
We suggest you explore this little-known continent: the world of alternative search engines.
The search engine market in 2022
What exactly is a search engine?
It is a web application that displays a list of relevant results that best match a search query (composed of keywords) typed by the user. The results can take different forms: web pages, videos, commercial offers, images...
The Global Stats Counter website allows us to see in real time the market shares of search engines in the world.
We can easily see that Google is far, far ahead.
Google 91.86%
bing 3.2%
Yandex 1.52%
Yahoo! 1.32%
Baidu 0.77%
DuckDuckGo 0.64%
Alternative search engines: Google's direct competitors
Despite its huge business success, Google has some direct competitors.
Bing has only 3% of the international market share, but this makes it the second largest search engine in the world and the most formidable competitor to Google.
Bing was developed in 2009 by Microsoft, and it has been known under several names in the past: Live Search, Windows Live Search or MSN Search.
Bing is a qualitative search engine with a very advanced algorithm. Many metasearch engines use it because of its high performance. Like Google, it presents its results in the form of web pages, news, photos and videos. It also offers various online tools: map (Bing Maps), translation (Bing Translation), currency conversion, flight tracking, price comparison...
Bing offers services to website owners and has released an equivalent of Google Webmaster Tools, called Bing Webmaster Tools, which can help you for SEO, backlinks, keywords and more.
The image and video preview tool is a strong point of the search engine: by hovering over an image in the results, you will get a preview.
In the same way, in Bing Video Search, you can see a video excerpt by simply hovering over the thumbnail. Guaranteed to save you time!
💡 Maybe you use Bing regularly. But did you know that it offers a reward system? If you make purchases on Bing, you earn points that you can then use to buy apps or movies.
Online since 2005, Yahoo! is even older than Google, and despite the years, it remains the third largest search engine in the world. Firefox offers it by default.
Yahoo! stands out with a growing number of features and has become an outsider to Google.
In particular, the search engine is focusing on news by showing news items, divided into categories (Finance, Music, Movies...), in order to give a quick and synthetic overview of the latest news. The trends of the day and other content related to your interests are also available.
It is possible to make a multilingual search, to look for videos, games or photos, but also to buy online, to access your emails, and to personalize your searches.
The acquisition of Flickr, Yahoo Answers and Yahoo Finance has developed its tool with more images and data.
With 70% of the Chinese market, Baidu is the main search engine in the land of the rising sun.
In Mandarin language, Baidu is however very similar to Google. Like its competitor, it is monetized by advertising and displays rich snippets in the search results.
Warning
Beware, Baidu is under the yoke of censorship: some images or sites may not be displayed in the results.
Qwant has been promising this since the beginning (in 2013): it is "the search engine that respects your privacy". With this search engine, you can be sure that your personal information is not used for commercial purposes.
The results are not personalized as it is the case for Google, they depend on the news and trends.
Qwant shows complete result pages with a vertical menu with categories (images, web pages, videos, shopping, music, social networks, news).
The children's version of Qwant, called "Qwant Junior" is reserved for 6-13 year olds. On this search engine, pornographic, violent and commercial sites are blocked, and educational content is emphasized.
💡 By using the "&" character, you can filter your searches. For example, the code "&w" allows you to search Wikipedia.
Startpage CEO Robert E.G. Beens said it best: "Privacy is a basic human right". So his search engine uses Google's results, but without collecting personal data. It's as simple as that.
In addition to the search service, Startpage offers a proxy to browse the web anonymously, as well as a custom URL generator that avoids cookies.
All this is served by a user-friendly and customizable interface.
Search Encrypt, to browse incognito
Search Encrypt is a search engine using the resources of other search engines.
Its search system is based on local encryption, to prevent tracking of user information.
In addition, the browsing history is automatically deleted every 15 minutes. So you can share your desktop without fear of being spied on by your friends, your children, your wife or husband… 😉
So the results pages are not customized according to your preferences.
Swisscows is, as its name indicates, based in Switzerland. This country being one of the strictest in the world in terms of privacy, you know that you can trust them with your personal information online, with closed eyes.
Indeed, on their search engine, your searches will be encrypted. And your data, IP address and your search data will not be stored.
It can block violent and pornography content, which makes it popular among parents.
Its technology is based on semantic recognition, in order to provide relevant, fast and efficient answers. Additional suggestions are made based on your queries to provide you with more information.
Lukol is a simple search engine that allows you to benefit from the power of Google, while preserving your confidential data. Your privacy is protected, as the search engine doesn't track your web activity.
It also blocks inappropriate content and malevolent websites.
You can search for websites, images, news and videos, but not filter your results.
MetaGer is a non-profit organization, so they don’t make profit from your data and use green energy to run their servers.
The use of their service is completely anonymous. The service uses up to 50 search engines, in order to provide qualitative results.
Unlike Google, the list of results provided is completely unbiased.
There is a road map system, without the need to locate you.
Gigablast includes an online directory
Gigablast is a search engine and digital directory located in the United States (New Mexico) since 2000.
The online service browses millions of websites, but does not track your personal data. You are therefore spared from advertising that is often off-putting and intrusive!
You can filter your searches, thanks to different options such as word search, language search or file type search. It is also possible to use other operators to obtain more advanced results.
Created in 2007, Duckduckgo claims to be "the search engine that doesn't spy on you". In addition to respecting your privacy (it does not store IP addresses or queries), it is a metasearch engine that uses results from more than 400 sources including Bing, Yahoo! or Wikipedia, as well as crowdsourcing information from other sites.
The interface is elegant and functional, with few ads (only related to the current query) and unlimited scrolling.
💡 The service offers a feature called bangs, that allows you to search another website, without leaving Duckduckgo, simply by entering a prefix. If, for example, you enter: "!Wikipedia George Washington", it will display search results from Wikipedia for the query "George Washington". Another feature allows you to check if a site is working correctly or if it is down, by typing "is [site name] down".
Yacy, from private individual to private individual
Yacy is a search engine that is peer-to-peer. It requires the installation of software.
So you can do all your searches, and you are part of a network of users. This system allows the creation of a decentralized search engine. Your queries are not tracked and your privacy is totally preserved.
Developed in 1994 at the University of Washington, this search engine is actually a meta-search engine. That is to say that unlike Google, it doesn't crawl web pages, but sends queries to other search engines, then processes the data to recombine results.
It is also possible to search for videos, images, news or phone numbers.
Wolframalpha allows you to ask a question about various topics (historical figures, sciences, mathematics, society, culture, daily life...), and to immediately read the answer.
This search engine works with artificial intelligence, and provides you with high quality information.
You will be able, among other things, to compare websites between them, by typing two addresses (instagram.com vs twitter.com, for example).
To top it off, your personal data will not be tracked with this search engine.
This old search engine dates back to 1996 and was once called Ask Jeeves. It was one of the precursors in the search engine industry: it existed long before Google. Years have passed and the website is still up and running, although rather confidential.
It is also a question-answer forum which allows a more natural and intuitive approach for people not used to computers.
A FAQ is displayed as results, making it easy to go a little further afield in your explorations.
Just like Google, to whom it belongs, YouTube is a giant of the internet.
It is nothing less than the second largest search engine in the world (even if it is primarily a video hosting platform). And many of us use it daily. Whether it's for relaxation, humor, music or documentaries.
Boardreader is a search engine specialized in forums. You can get many threads based on your query, with the ability to filter results by date and language.
This can be extremely useful for competitive intelligence or content curation, as you will be able to quickly find answers to very specific questions, or authentic consumer reviews.
It will also allow you to familiarize yourself with forums, if you are not a regular user.
Illustrate your content with Openverse
Formerly called Creative Commons Search, this search engine has recently been acquired by Wordpress. This image bank allows you to find royalty-free images to illustrate your content and documents.
Type your keywords in the search bar to find the images you are interested in.
Listen Notes, for podcast fans
With the explosion of podcasts, it was essential and wise to make a search engine specialized in the subject. Listen Notes has done it.
You'll find the next podcast that will keep you on the edge of your seat.
Nothing like a good GIF to make the difference on social media.
Giphy, the king of GIFs, offers you a specialized search engine, to help you make the best choice. And you'll have a lot of choices, with more than 10 billion options... You're bound to find the right one for you!
On this search engine, you will be able to browse through all the community resources, in order to find information that you are looking for, and the answers to the questions that keep going through my mind.
Ecosia is an ecological search engine: the (German) company donates 80% of its revenues to reforestation projects around the globe. It takes an average of 45 searches to plant one tree.
The main idea is to compensate for the energy used for searching. Indeed, a typical Google search consumes about 7g of CO2.
Since its inception, the service has 15 million users and has planted nearly 150 million trees.
With this search engine, your searches are eco-friendly!
Finally, here is another French search engine that donates its advertising revenue to charities around the world, from animal shelters to medical research or the environment.
Bonus: innovative search engines
Search engines are competing with each other to make a place for themselves on the market. This is especially true for the following search engines.
Time travel is still not possible, but we don't necessarily need it, thanks to the Wayback Machine.
Developed by the Internet Archive in 1996, this search engine has indexed over 300 billion different Web pages to chronicle the Internet.
Provided you know the URL or the keywords of a web page, you can search for almost anything online, even previously deleted pages.
As a digital library, they share millions of books, videos, music, etc. with users every day.
FindSounds
FindSounds is a search engine whose main goal is explicit: to help you find sounds.
From evil laughter to volcanic eruptions, cow mooing to laser noises, it offers thousands of different sounds, which you can download for free with the click of a button.
Search for sounds you like in FindSounds' search bar, or click on one of the many categories to add a cool (or eerie) sound to your next presentation or conference.
Yes, we know: the name of this search engine is just "Google" spelled backwards. Shouldn't we write about unique search engines different from Google?
While Elgoog still searches Google, it has the distinction of allowing you to search in several different modes.
This search engine allows you to access google easter eggs. Well done, elgooG!
Whether you want to use an alternative search engine to protect your privacy, perform more precise searches, find rarer information, or simply out of curiosity, you now know where to go!
Have a nice web-surfing! 🏄
Frédérique Biau
Editor and translator I am passionate about science fiction, new technologies, writing and art in general. I started my career as a Cultural Manager. It is with pleasure and enthusiasm that I am a writer and web translator with 9 years of experience. ✍️