Artificial intelligence & web design: how AI redefines graphism and web development

Artificial intelligence has made a big difference in many sectors, especially in web design.

To create a beautiful website from scratch or redesign a website quickly, this new technology opens up new opportunities for your digital projects, whether you are a beginner or a professional.

AI tools for web development have unlimited potential to build or manage websites more effectively.

In this article, let's discover how artificial intelligence can help you with your web design. 💻✨ 

AI and web design: understanding artificial intelligence

Before going further, let's define what artificial intelligence is. 🤖

Definition

AI refers to IT programs that have capacities similar to human ones. These systems learn how to solve problems and take decisions on the basis of specific data.  

Artificial intelligence finds applications in all sectors: communication powered by AI, AI-assisted web design, automated marketing, computer-generated music, automatic writing for copywriting, etc. 🦾

The two main AI categories are narrow AI and general AI, also known as weak AI and strong AI.

1. On one hand, systems created and formed for specific tasks (such as facial recognition technology) are known as narrow artificial intelligence (or weak).
2. On the other hand, general AI (strong) or generative AI has a wider proportion of human intelligence and is trained for the generation of a wide range of tasks.

Moreover, computers are trained to learn from data and become more effective over time thanks to the automatic learning process.

At the same time, deep learning focuses on synthetic thought patterns that resemble human ones. These models are composed of different components that analyse and understand information.

AI advantages in web design and web development

The time when web developers and designers spent hours in front of a screen to create a basic website is now over.

• Thanks to AI, engineers can now identify errors in their code without having to read it several times. 👨‍💻
• They can also ensure their code works perfectly, avoiding tedious steps of manual test, thanks to AI automation.
• Website user-friendliness can be improved a lot by AI-generated interfaces that make browsing easier and enable users to find the searched information more easily.
•  By processing data from a wide range of sources, AI can identify the developing web design trends, popular colour patterns or typographic choices. Designers can use these information to keep up to date.
• SEO can also be updated by AI to ensure the best keyword use possible and content relevance according to users' requests.

For example, AI-powered tools for web design such as Artwork Flow can analyse trends and users' preferences to give suitable recommendations.

How web designers use AI: a data-driven approach

One of the main advantages of AI integration in web development is that it's possible to process and analyse large data volumes to guide strategic decisions.

AI algorithms are very powerful for analysing a lot of complex information in order to identify patterns, trends, and correlations.

• These data can focus on users' behaviour, website performance and perspectives of conversion optimization.
• The analysis of these data can demonstrate which features, layouts and design elements are most popular with users.
• The continuous optimisation of performances is possible thanks to AI technologies that can monitor website statistics over time, by finding sectors to improve.
• The analysis of the competition and AI-powered benchmarking enable to find uniqueness and competitive advantage possibilities.
• AI tools offer advanced user segmentation based on different attributes such as demographic data, browsing behaviour, and purchase history. By segmenting visitors, companies can create custom experiences and targeted marketing campaigns.
• AI can use predictive modelling techniques to forecast the future results based on historical data. By analysing users' past behaviour, algorithms can predict actions such as purchasing behaviour, unsubscribing rates, or interactions on the website.

These predictive information enables companies to anticipate customers' and potential customers' needs, as well as optimize marketing strategies.

• AI-powered tools for analysis can monitor in real-time with alerts based on errors. Thus, companies are informed of significant changes in their website metrics such as sudden spikes in traffic, lower conversion rates or unusual users' behaviour.
• AI offers advanced data visualization capabilities. It can present complex information in intuitive visual formats such as diagrams, graphics, and dashboards. These representations help stakeholders to understand trends and rapidly identify problems. 📊

Custom user experience thanks to powered-AI web design

Offering a custom experience to users become more and more essential because they expect more relevancy and value of their online interactions.

• Artificial intelligence enables to create websites that adapt dynamically and present offers and information that match users' profile. AI tools can customize the presentation, content position and web page features, depending on preferences. This customization boosts internet user's comfort, limits frictions and improves website general friendliness.
• Providing users with adapted and custom content ensures a more pleasant and engaging experience, supporting favourable connections with the brand, and incitating to come back. AI can recommand relevant content or products, increasing engagement or purchase chances.
• Custom offers and recommandations can modify buyer's behaviour, boost turnover, and improve convertion rate. 📈 
• By offering regular and custom experiences based on value, brands can reinforce their emotionnal links with customers, and favour brand loyalty.
• The capacities of natural language treatment enable websites to understand internet users and better answer them. Chatbots powered by AI can interpret users' requests, give instantaneous answers and guide them through different processes.

Artificial intelligence in web design: how to create your own website with AI

The public can also use AI tools to create their website. They enable to:

• Make web design easier for beginners. Platforms such as web builders like SiteW enable you to build a functional website, without knowing any programming language.
• Make web design process affordable. AI tools often are less expensive than human support. For example, image generators can bring visuals for your website, avoiding engaging an illustrator or buying stock images. 💰
• Make web design process faster. Nowadays, AI enables you to automate manual tasks, enabling you to save time and make few efforts. You can thus focus on creative aspects for your design.

Steps to follow for your AI web design

1. Use an AI web builder

Using a website builder with integrated AI tools is one of the easiest methods to use artificial intelligence for web design.

Our website builder SiteW is the best example. It offers an intuitive interface that helps you during your website creation. You will use our AI tools to write and translate your texts, but also improve or enhance them. 🪄

Morever, you will generate your metadescriptions (texts for search engines) in one click.

Our AI tools are available for free in all SiteW packages, including the free version!

Create a website with AI

2. Get web design ideas with AI

Artificial intelligence can help to create websites by giving inspiration for your project. Instead of visiting different platforms by yourself, AI tools can help you visualize ideas based on your exact criteria.

AI image generator DALL-E is perfect for that. This software can create illustrations from your demand.

To use DALL-E, enter a detailed prompt that describes what type of web design you are looking for. This must include at least the website and page format, its purpose, the colour palette, etc. 🎨 

Midjourney can also help you for the design of your website. It's another platform that enables to generate images from prompts (= requests). To use it, you need to have a Discord account and join Midjourney server. Then, use the "/imagine" command in the dialog box and type in your message.

Such as for DALL-E, it's better that your request be as precise as possible. Then, you can choose one version and create new variations.

3. Use AI to structure your website

When you start a new web design project, you may not know how to structure it. This is where AI tools can still help.

Chatbots such as ChatGPT can give ideas for your website structure according to your needs.

4. Improve your website design with AI

Besides providing a design inspiration, AI can convert an image into ready-to-edit wireframes.

Visily is one of the numerous AI tools that can help you reach this objective.

5. Let AI generate content for your web design

Generative AI tools such as ChatGPT and Jasper can help you create an unique content and save time.

As said before, SiteW has an integrated text generator based on artificial intelligence. You just need to describe the type of content you need, and the assistant will replace the current text by a version generated by AI. Leave the result as it is or ask the robot to enhance it.

Furthermore, image generators can help you create images for your website. 🖼️

AI-photo editors can be useful to bring small modifications (background elimination, photo improvement, elimination or addition of elements on your images...).

6. Create the brand identity of your website with AI

AI tools can help you create the visual identity of your website, especially logos, colour palettes and fonts.

People who have difficulties to choose colours for their website can try Huemint. This free tool for designing AI-based websites enables you to choose a first colour. Then, the software will choose other tones that best complete your choice.

Concerning the choice of your website fonts, think about Fontjoy. This platform enables you to choose one font for titles, subtitles or text body.

AI suggests other fonts that match your selection very well.

7. Optimize user experience (UX design) with AI

AI tools can play an important part in your website optimization. By analysing users' data, you can identify improvement areas, enabling you to increase conversions.

Some tools such as Hotjar offer an integrated heat map feature that helps you understand how users interact with your website. It shows you which elements of your page receive the most attention, so that you can reorganise them.

This tool is very useful for deciding where to place titles and buttons on a landing page to maximise the chances of conversion.

For online stores, AI products recommandations can improve user interface, suggesting other relevant articles to customers.

AI chatbots are precious tools to optimize UX. By offering an instant and automate assistance, they can help users to find information they need quickly and effectively.

Create a website with AI

Web design and artificial intelligence: best practices for web design with AI

Whatever AI tools are used to create a website, follow the best practices to ensure a perfect result.

Focus on UX

Make sure your website is visually appealing and intuitive for your target audience. Consider web accessibility, responsive aspect and browsing facility to create a fluent user path. ♿📱

Artificial intelligence and web graphics: understand the limits of AI

AI web design is most effective in collaboration with the human creative process. Artificial intelligence is a tool that enables you to improve your efficiency, but it doesn't replace your decision-making.

Add your personal touch to the design to make it unique and in keeping with your brand. Seek a balance between elements generated by AI and human creativity.

Test and optimize regularly

Run A/B tests and analyze data to identify areas for improvement.

By doing this regularly, you can ensure that your website remains aligned with users' preferences.

Artificial intelligence and the future of web development

AI in web development is rapidly growing. It is becoming more and more intelligent, and can interact with humans. Web browsing will soon look like a conversation. This is also the direction in which Google is deploying its SGE (Search Generative Experience), for example. 🗣️

Over time, AI will become increasingly powerful in terms of prediction and decision-making. Websites will soon be able to recognize your preferences and provide you with what you want without asking you for it. It's like a "cyber friend" that perfectly knows you.

On the security front, artificial intelligence will be able to anticipate online dangers. Thus, users will be able to browse safely as their data is protected.

In this article, we have explored different AI applications for web development and web design.

Good luck! 🍀 We are sure you will know how to get the best from artificial intelligence for your own design! 🌟