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11 minutes
Implementing an effective communication strategy is like learning to juggle.
You constantly face new challenges, such as following public interests, progressing in difficult economic conditions, or defusing an unexpected brand crisis.
Fortunately, AI can help you significantly by transforming the public relations landscape.
Here is how artificial intelligence can help you better manage your business communication...
When working in communication or public relations, we are generally very busy.
Fortunately, you can now benefit from the power of AI to assist you...
You might already use AI in your daily life.
When you ask Alexa to play a song, use satellite navigation to guide you to your destination, or check spelling with an mail proofreader before sending it, you are already exploiting artificial intelligence.
Contrary to popular belief, artificial intelligence isn't limited to conversational chatbots and automatic image generators.
It is now used across various professional sectors: copywriting, AI-powered marketing, web design, automatic text generation, and more.
In short, AI evolves very quickly. There is a wide range of powerful software that can make life easier at every level...
Here are the reasons why AI differs from traditional IT coding:
Natural language processing is designed to be used by everyone. While traditional IT coding requires expert developers, AI can understand spoken language.
An AI software can adapt and collect more and more data to become increasingly intelligent - until (hopefully not) taking full control of the world. 😱😉
AI can recognize patterns and adapt over time. This makes it more and more effective through the years, unlike traditional software that simply follow the instructions given at the beginning.
More and more brands are using automation to save time and focus on growing projects.
Here are 19 ways to use artificial intelligence in public relations and communication...
AI can be used to find creative ideas and stimulate thinking.
Thanks to software like Writesonic, you can consider brand identity, sector, and target audience to generate valuable insights and ideas.
AI enables press relations managers to create custom content that adapts to their target audience.
By automating routine tasks, professionals can save time and focus on creativity and strategic thinking.
It's now possible to use media lists generators powered by AI and embedding automatic learning algorithms.
These revolutionary tools (such as Prowly) help press relations professionals create custom media lists, identify the perspective of press coverage, make analysis, and monitor impressions.
The latest AI software allows you to create high-quality videos effortlessly.
Videos are incredibly engaging content - 80 % of online content is now video-based.
AI now makes it possible to create clips without the need for a team, actors, sets, or complex editing sotfware.
In just a few clicks, using text-and-video generators, you can create an attractive movie, ready to publish on your website or social media, from a blog article or script.
With tools like FlexClip, when you add a URL, AI can generate a video under in the form of a slideshow, using historical images and text overlays.
This is a perfect solution to transform complex information into short, easy-to-access videos!
With AI, you can monitor "deep fake" videos that could harm your brand reputation. For example, tools like Sentinel can be used.
Deep fakes are falsified videos that steal a person's image or voice.
AI can help you detect them so you can take action to remove them.
Some AI-powered tools (such as Intuit Mailchimp) can write professional emails that enable effective communication with customers.
These programs analyze language models and context to generate polite and empathic responses, avoiding any unintentional passive-aggressive or negative undertones.
They can also suggest rewording or adapting the tone by providing constructive feedback to improve message clarity and positivity.
Moreover, these tools ensure consistency by automatically aligning with the company's standards.
By fostering a respectful and attentive communication, they play an important part in supporting strong relationships with customers.
AI tools such as Zoho enable data visualization by leveraging different datasets to quickly analyze large volumes of information. Thus, they can help to organize strategies and support decision-making.
This enables companies to anticipate future scenarios, optimise resource allocation and manage risk effectively.
This also favors the creation of new ideas and innovative solutions, optimizing continuous improvement and growth.
AI is widely used to monitor, measure, and manage the public's perception of brands.
Communication professionals use software to analyze online conversations, social media mentions, and press articles to evaluate public opinion.
This helps them identify positive or negative trends, follow campaign efficiency, and proactively manage a brand's reputation.
In cases of crisis or difficult situations, AI helps teams manage public opinion.
By quickly identifying negative opinions or emerging issues, professionals can quickly react, address concerns, and reduce potential damage to the brand's reputation.
AI-powered tools can track media coverage.
This enables professionals to evaluate the success of campaigns and identify opportunities in terms of press relations.
AI-powered predictive analysis has revolutionized the public relations sector, enabling professionals to leverage data for strategic decision-making.
Thanks to AI, you can improve the efficiency of your ad campaigns on Google Ads, and much more.
The use of automation tools can easily facilitate social media management. For example, this is the case with Hootsuite.
These solutions enable users to schedule tweets, create content calendars, and share regular posts.
AI-powered tools such as Onclusive offer features like media tracking, impression analysis, and media coverage evaluation.
These platforms boost efficiency, refine strategies, and provide positive returns on investment by leveraging data and making insightful forecasts.
AI-powered tools enable professionals to analyze historical data, market trends, and campaigns performance, which helps refine budgeting.
Artificial intelligence can help anticipate future costs, ensure effective resource allocation, and optimize budget distribution according to expected results.
By automating the tracking and analysis of key performance indicators (KPI), such as media coverage, web traffic, social media interactions, and lead generation, AI-powered data highlights the impact of public relations on the company's results.
This helps justify budgets and provide valuable information for future planning.
AI chatbots work 24/7, allowing requests to be registered and routed automatically, enabling you to satisfy both potential and current customers.
Robots can also help answer frequently asked questions (FAQs), and recommend products based on consumers' preferences.
These features help improve engagement levels.
Companies also use AI technologies to analyze customer data, better understand their behavior, and meet their needs more efficiently.
During meetings and discussions, it's necessary to keep a precise written record.
Taking notes can be challenging, but it's made easier with software like Evernote, which is capable of converting dictation into written text.
Think of AI tools as public relations experts, full of knowledge, that can help you maximize your efforts.
Artificial intelligence can analyze vast amounts of data to guide you toward the most effective strategies.
It can even predict the messages that will resonate with different audiences, enabling you to save precious time. ⌚
Companies now use AI to identify influencers who can stand out for their brand.
Tools take factors like the number of followers, engagement rate, content relevance, and audience's geographical features into consideration.
AI technology allows companies to save time by automating tedious and time-consuming tasks such as data entry, appointment booking, and customer support.
This enables companies to allocate human resources to more strategic and high-value activities.
Here are the best AI software for communication and public relations professionals.
If you use ChatGPT, you can easily create media lists, press releases, or develop ideas that meet your specific needs. This enables you to save time and energy.
You just need to enter a message and let ChatGPT do its job.
If you need a specific image for a public relations campaign but don’t want to pay for it, MidJourney is a great solution.
The quality can be fairly random, but when it’s good, it’s really good.
MidJourney has been trained on billions of images from the internet, including many original artists' content (for which they have never been compensated).
From a technical perspective, you can use Midjourney to conceptualize visuals for your campaigns or get initial drafts of logos, icons, or illustrations for your website.
Brandwatch is your go-to AI software for monitoring social platforms.
The online service uses the power of artificial intelligence to track, analyze, and monitor textual mentions of your brand as well as representations of logos and images of your company's products.
Its advanced language processing can also determine whether mentions are positive, negative, or neutral.
With Cleanup.Pictures, you can delete unwanted elements of an image, change the style of a product photo, delete text, and much more.
Provide a few details to Looka, such as your favourite colours and your brand's general atmosphere, and let the tool do its job.
This won't replace a professional designer, but it's a great way to visualize and conceptualize different brand and campaign styles.
Canva is now partially powered by AI. It includes a text-to-image generator.
The TLDRThis service can take a lengthy, wordy text and summarize it in a few clicks.
It uses the URL of the article, eliminating the need to copy and paste (although that option is also available).
Scribbl AI helps save time for those responsible for writing meeting reports.
Currently, Scribbl only works with Google Meet, but compatibility with Zoom and Teams will be available soon.
Hints AI functions similarly to Siri - and Siri is very useful.
The application is compatible with other software and services like Notion, WhatsApp, and Slack to assist you in your tasks. What's the most interesting feature? Its voice synthesis allows you to keep your hands free for more important things.
If you're considering reaching several countries in different languages, DeepL will likely become your new go-to assistant.
This software uses AI to translate text quickly and accurately.
Although it doesn't completely replace human expertise, it can save you significant time when translating your website, for example.
If you want to manage your media contacts, monitor your media coverage, and track your analysis, check out Propel PRM.
This AI assistant will help you write presentation emails, create media lists, and manage your contacts.
Very cool, isn't it? 😎
Use Beautiful.ai to create presentations, infographics, and much more. It's both beautiful and useful! 👍
The AI trend is here to stay, and it will certainly improve workflows in press relations and communication sector.
Although AI tools can't yet do all the work for you, AI tools are invaluable digital assistants.
Last update: December 03, 2024
