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10 minutes
Copywriting is a real job that requires time to master the art of writing effective texts for the Web.
The challenge is that most people often lack time to do so.
Now, imagine having access to a team of expert copywriters, available 24/7, at an affordable price.
This is now possible with Artificial Intelligence! AI can even help you create a website. 🤖
In this article, we will see how AI can assist you in your copywriting efforts.
Everyone knows the importance of well-written text.
Here are the reasons why a well-written text is crucial:
In recent years, we've seen how Artificial Intelligence (AI) has automated many tasks within companies.
Now, let's discover how AI can also revolutionize web writing...
Copywriting is a challenging exercise.
To write an appealing text, you need to...
You may have to write about a subject, a brand or a product you are unfamiliar with.
In this situation, you will have to search for information to have enough context to write quality and reliable content that will satisfy lectors.
This can often be a long and tedious process.
Everybody has experienced the blank page syndrome. It's not easy to find new and creative ideas when you regularly produce content.
After a while, you risk going in circles or running out of ideas.
If you write for your company or a customer, you must ensure that your text aligns with the brand identity and its editorial line.
You will probably write texts for different platforms at the same time.
Apart from the specific requirements of each, such as the number of characters, you will also have to adopt best pratices that will help you to optimize your text each time.
You will also need to optimize your text for search engines. This involves many techniques, one of the most common being keyword insertion.
To write a truly effective text, you must find a balance between all these characteristics. It's not easy, especially if you write regularly.
That's where Artificial Intelligence can make your job easier...
An AI writer is a tool powered by Artificial Intelligence that automatically generates texts from a set of instructions. For example, it can create blog articles or social media posts.
With this type of writing tool, you can also add details such as the tone to use or the brand identity to get a custom text.
In the same way that you give your copywriter a set of specifications, you need to provide the AI with some context on the subject you wish to address, otherwise it could write anything.
By extension, the more information you provide to the program, the more precise and effective the text generated will be.
The main advantage of using AI is that it helps you produce more marketing content very quickly.
At the moment, AI tools are not powerful enough to replace writers (and this could take several more years), but they are really good at generating great ideas immediately.
In other words, the days of battling blank page syndrome are over.
Now, all you have to do is give basic instructions to the AI, and content ideas start popping up in minutes.
AI copywriters handle the tedious and repetitive tasks, freeing you to focus on more cross-functional tasks, such as monitoring you key performance indicators (KPI), developing your content strategy, or researching keywords for your SEO.
This allows companies to be faster and more efficient, enabling them to react quickly to new trends or set up seasonal campaigns.
Given enough context, AI can generate content that closely aligns with your chosen style and tone.
This ensures that you never stray too far from the brand's editorial line and always produce consistent texts.
Some AI text generators can also write text that helps boost SEO.
You won't have to rack your brain to come up with unique content.
This is particularly useful when you need to write non-duplicated descriptions for products with very similar features.
What's more, AI tools can aslo help you by suggesting blog topics or marketing ideas.
With the help of an AI copywriting tool, you'll now be able to easily generate...
To create a product description, you need to provide the AI information, such as the name and features of the product. This enables the AI to provide a text that highlights the product.
...Pretty cool, isn't it? 🤓
When you write advertising text, the difficulty often lies in writing a text that is likely to attract the attention of Internet users in the middle of search results or a voluminous flow of information.
The text must be relevant, attractive and succinct. 👇
Imagine you want to write a blog post to explain to your customers how to use your new product.
AI writing tools can provide you with fresh topic ideas based on your data.
By providing it with information about what you want to write about, as well as other details such as your target audience, the AI can start to suggest an article title.
It can also give you other ideas for content, suggesting an introduction and an outline.
You can now develop the themes you find most interesting.
AI-based tools can also help you improve your existing content, by improving sentences and structuring your articles more effectively.
You've finished your article and you want to create a meta-description that makes visitors want to click on your page in the search results.
Here again, you can use AI to do the work for you.
When it comes to SEO, search engines favour fresh, relevant content. Here again, AI authoring tools come in handy.
By generating high-quality texts that are optimised for the SERPs, you can achieve higher rankings on Google.
Email marketing is an essential part of any successful digital marketing strategy.
Knowing how to create effective email campaigns is a key factor in copywriting, and with AI-enabled tools, it's easy to get started.
Normally, creating compelling newsletters is a time-consuming exercise. Computer-aided copywriting tools can help streamline the process by generating creative ideas for you in just a few clicks.
If you want to send an email to your contacts to introduce your new product, you'll need to create an email subject line that's attractive enough to maximise the open rate.
No problem for our chatbot. All you have to do is ask.
And here's the result...
It's simple, but to the point! 🎯
For a business, it's essential to create a strong and distinctive brand voice.
This identity (branding) establishes the tone and personality of your company, making it easy for customers to connect with it on a deeper level.
Storytelling is another essential element of branding. By sharing your story, you can create an emotional connection with your audience that goes beyond simply selling products or services.
AI can help you do this by generating creative ideas.
Content marketing is essential if you want to get noticed on the Web.
With AI, you can streamline the content creation process and produce compelling copy that resonates with your audience, while saving time and resources.
Spelling and grammatical errors can put readers off. It is therefore essential to ensure that your texts are error-free.
With this in mind, human editors are traditionally tasked with spending time proofreading and correcting content. But AI writing assistants now offer a more efficient and accurate solution.
Capable of detecting spelling and grammatical errors in real time, they allow you to ensure that your writing is impeccable and error-free before publication. What's more, AI-powered tools can help identify plagiarism and other issues that could have a negative impact on your online reputation.
While artificial intelligence can't yet completely replace human writers, integrating these automatic writing programs into your workflow can help you produce high-quality content quickly and efficiently.
Let's finish with a fun example...
Many people say that answering questions on Quora can generate organic traffic to your site. Once again, the problem is lack of time.
Because to get significant results, you need to answer a lot of questions...
The solution? Use an artificial intelligence robot, of course!
Let's imagine that someone asks Quora how to treat carpal tunnel syndrome.
Here's what the AI answers...
Not bad at all! Clearly, you'll need to summarise a little, but it's still possible to reuse a large part of the text.
Here are a few rules to follow to make effective use of artificial intelligence for copywriting.
By giving AI enough context about your subject, brand or product, you prevent it from becoming too far-fetched and straying too far from the objective you've set yourself.
Give the AI your brand's voice and style, so that it can produce texts in line with your corporate identity.
You can let the AI take care of the creative side of things, but you should bear in mind that the text often needs some fine-tuning.
Make sure you always edit the generated content, to ensure accuracy.
As impressive as the AI revolution is, the answer is no. At least not yet.
Rather, it's a powerful collaboration. Like their human counterparts, AI editors are not perfect.
For the time being, human proofreading is still required to review, edit and refine the text provided by AI.
We sincerely believe that computer-assisted writing is the future of marketing.
As a professional, you're well aware that it's difficult to communicate effectively these days, as the need for new content is relentless.
Advances in AI-based authoring tools are changing the game, but they still can't do everything on their own.
Some aspects of content production still require a human touch, such as understanding audience needs and creating a unique brand voice.
In short, AI won't do all the work for you, but it will at least give you a clear competitive edge and make your life a lot easier.
Last update: September 11, 2024
