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11 minutes
Artificial intelligence has made a dramatic entrance into our daily lives.
But did you know that it can also help you boost your sales performance?
You can now create a site with AI, but when you run a company, marketing is likely the area that stands to benefit the most from artificial intelligence.
The essential activities of marketing consist of understanding customers' needs, guiding them toward the right products and services, and encouraging them to make a purchase.
As it happens, AI tools can have a significant impact on all these levels... 🎯
AI technology can process vast amounts of information from different web sources.
Apart from website creation, it also allows you to link data and generate actionable solutions to improve your marketing campaigns.
Many companies use AI to manage different tasks and reinforce human efforts in some operations.
We also use AI at each step of the customer journey:
An AI tool often requires an initial investment, but it becomes profitable thanks to the savings it generates.
Instead of hiring a full team, you can focus on recruiting employees for only the essential tasks. AI technologies also reduce the risk of human errors.
Data analysis by artificial intelligence can be used to produce better marketing resources and improve live campaigns.
Your team will save time and money, enabling them to work more efficiently and increase profits.
The more customized your recommendations are, the deeper the connection with your audience, the more likely they are to become regular buyers. AI helps this customization and strengthens the link with customers.
Moreover, artificial intelligence can identify customers at risk of unsubscribing and encourage them to re-engage with your company.
AI can quickly automate decisions based on data, which helps improve your overall marketing strategy.
Artificial intelligence can use predictive analysis to better understand purchase behaviour and habits.
AI marketing tools can adapt your strategy, enabling you to create a customized experience for each customer.
This tailored experience allows you to build a strong relationship with your brand. Consumers increasingly expect companies to offer custom messages rather than a generic ones.
If you use AI to generate content without having it proofread by a human, you may notice a decrease in quality.
Without a human writer, AI-generated texts can present factual inaccuracies, biases, or a tone that diverges from your brand's identity. The use of artificial intelligence requires supervision to avoid such errors.
Some AI-powered techniques require the use of customer cookies and the analysis of their past behaviour on the Internet to predict future purchases.
If your marketing team uses AI software, you must comply with laws like GDPR to ensure customer data is handled responsibly.
It can be difficult to convince your company to invest in AI due to the existence of unquantifiable performance indicators.
Some indicators are easy to track, but others, such as customer experience optimization, brand notoriety, or reputation boost, are much harder to measure.
That's why it's important to have the good measurement tools to evaluate these less tangible results effectively.
There are many ways to use AI tools for your marketing.
Let's take a look at somes examples...
AI can enhance the customer experience by adapting content based on their actions (e.g., whether they click on a button or fill out a form for your company).
For example, dynamic content changes according to the user - their name, job, behaviour on the Web, etc. AI analyzes the visitor's actions and offers a more personal experience by utilizing marketing resources, such as web pages, social media messages, and emails.
Data analysis is one of the main uses of AI in the marketing field.
Artificial intelligence can collect vast amounts of information from several promotional campaigns and summarize the results.
Thus, AI can predict performance based on consummers' engagement, purchases made, time spent on the page, email openings, etc.
This will enable you to save time when defining your emailing strategies.
Content is the main driving force of digital marketing. Without it, it'd be difficult for companies to sell their products or convince consummers to buy.
However, content production can take several hours a day. ⌚
AI marketing tools can be highly useful by streamlining processes (especially for web design, image generation or summary texts).
Artificial intelligence can help you write Instagram captions, Facebook posts, email subject lines, and blog articles.
AI can predict the most effective ad placements to reach your target audience, get customers, and maximize your return on investment.
Some tools provide recommendations on your ad spending and enable you to target the right audience to boost your performance.
Chatbots have been around for years.
They are created thanks to Natural Language Processing (NLP) and can handle basic customer issues, convince potential buyers, answer frequently asked questions about prices or product availability, among other things.
More complex requests can be forwarded to a human agent. Chatbots also ensure that customers feel heard and valued when they want to get in touch, regardless of the time of day.
Emails are one of the most repetitive tasks in marketing.
Thanks to AI tools, companies can reduce the time spent on email creation.
Artificial intelligence can help create more attractive messages and better understand your recipients' behaviours.
Sales forecasting is a perfect use of AI in marketing.
In this field, artificial intelligence can help specialists understand the results of their campaigns.
This understanding enables them to develop better actions that generate more sales and provide a good return on investment.
This predictive capability also allows companies to determine which products are best-sellers, how much stock they need to avoid shortages, or which items they should promote more.
AI can help your team deliver the best possible experience to visitors, increasing the likelihood of conversion.
It can also help boost customer retention and loyalty by providing better satisfaction through custom content.
One of the most significant advantages AI brings to SEO is its capacity to optimize content effectively.
AI algorithms can analyze website traffic, identify keywords that improve Google ranking, and monitor competitors' strategies.
Moreover, with AI tools, it's possible to understand your audience's preferences and customize content based on their interests.
The dynamic price range involves modifying the price of a product depending on market conditions, as well as supply and demand.
AI tools can leverage this pricing strategy to achieve better margins, allowing retailers to update their prices several times a day.
An AI-driven marketing tool is a software that uses artificial intelligence to take automated decisions. These decisions are based on collected data that are analysed and interpreted, depending on the market trend. The objective is to develop a marketing strategy that anticipates buyers' behaviours.
Everything is in live without the intervention of a human being.
Jasper is an advanced AI-driven marketing tool for creating ad texts, emails, landing pages, articles or posts on social media.
This tool uses the GPT model developed by OpenAI to write human-sounding texts. You just have to add your brand name or product so that the program generates text for you.
Flick AI Social Media Assistant is a powerful marketing tool designed to streamline the brainstorming, writing, and planning processes for social media content.
With a 7-day free trial, users can explore a new way to easily create attractive posts that align with their brand.
This AI-driven platform is ideal for planning publications, simplifying organization, and enabling seamless synchronization. Features like automatically suggested hashtags contribute to effective content management and improve visibility.
Specially created for social media, this tool is easy to install and offers 24/7 support.
Smartwriter.ai helps you automate the sending of prospecting emails.
This AI tool creates custom emails with subject lines that pique customers' interest. It also enables to generate backlinks, write titles, and craft product descriptions...
Additionally, it can be integrated with other third-party platforms and tools to enhance your email prospecting process.
This tool is the result of a mix of technology and passion, with a clear objective of redefining brand awareness.
Beacons AI provides a straightforward way to generate custom and persuasive presentation emails, among other features.
The user simply needs to define the tone and message length. The software then quickly generates a unique and professional message that can be refined using the editing function.
Seventh Sense is a tool for email campaigns that ensures your emails are delivered at the right time for each customer. This custom service helps foster better engagement with your audience.
The intelligent platform also contributes to increasing email deliverability by improving the sender's score. This is a crucial feature for businesses that send hundreds or thousands of emails per week.
If your company serves a worldwide market, it's advantageous to offer accurate translations of your content.
DeepL is a tool that translates documents and files into several popular languages of your choice.
The final result is a smooth, precise, and easy-to-read text.
Chatfuel is one of the most popular chatbots on the market. It enables you to automate FAQs and attract potential customers before directing them to a sales agent if they're ready to buy.
Chatfuel also offers integrations with various third-party tools like Calendly, Shopify or Google Sheets. Additionally, it includes an API for custom integrations tailored to your system.
Reputation is essential for any company. Thanks to Brand24, a monitoring tool for social media, brands can follow in real time positive and negative reactions with regard to business. It analyses everything said about brand, products, and competitors on the Web.
This tool also enables you to evaluate marketing campaigns, and solve eventual problems before they become out of control.
Designed to optimize blog articles, guides, and other texts, SEO Surfer is an AI tool for SEO which is easy to use.
It's built for a more technical approach, enabling users to perform a comprehensive audit of current texts and compare them to competitors' content.
Surfer is also capable of evaluating keywords with the Google Bert algorithm and includes more than 500 ranking indicators to analyse content effectively.
SiteW has integrated artificial intelligence to assist you in creating your website. Whether it's to improve the content of your pages or optimize them for SEO, AI helps you achieve results in just one click.
The association between marketing and AI isn't new.
For years, businesses have relied on technology to enhance their workflows and boost their incomes.
But today, in an increasingly digital context, the use of AI is no longer a luxury - it has become a necessity. 🤖
Last update: January 16, 2025
