To test these AI translation tools, we asked them to translate the introduction of this article into French.
Check out the result right now: 👇
Google Translate
Obviously, it was impossible to ignore the translation software from the giant Google. With Google Translate, you can translate your content into over 100 languages.
The translation provided by Google Translate is relatively literal, but offers a good working base.
✅ Google Translate also allows you to hear the pronunciation of some words and to translate a text from one language to another using voice dictation.
❌ This software remains highly controversial due to the many translation errors it causes. Moreover, for your SEO, Google Translate is not the most optimal.
DeepL
Created by the same team as Linguee (the next on the list), DeepL is their free online tool. It is considered one of the most powerful and sophisticated available.
DeepL can translate into 31 different languages.
As you can see, the translation is slightly different from that offered by Google Translate. It is more natural and closer to how English speakers communicate today.
✅ DeepL understands syntax and the context of certain words very well. It also modifies punctuation when necessary.
❌ Like all translation software, DeepL is not infallible.
💡 DeepL Write offers even more advanced translations in English or German. You can choose your style (simple, professional, academic, or technical) and see the changes made by AI.
Linguee
Linguee is an online dictionary that allows you to get relevant results for certain expressions or phrases. It was not possible to translate the entire text into English with Linguee. However, as you can see, it is easy to switch to DeepL from Linguee.
Linguee offers different interpretations of "translation tools" contextualized in several sentences.
✅ Linguee provides examples with relevant sentences found on the web.
❌ It does not allow for full-text translation.
Reverso
Finally, Reverso is also a free AI translation software that can translate into 26 different languages.
You can rate and add comments to the translations provided easily to help future users choose the right formula.
You can either translate text or documents.
✅ Reverso has the advantage of providing a definition or synonyms of a word in all available languages. Plus, you have access to the pronunciation for most languages.
❌ Unlike Google Translate, for example, you cannot translate from speech with a microphone function.
MemoQ
MemoQ is one of the best-known and most effective computer-assisted translation (CAT) tools. It is available for download on Mac and Windows.
The classic version of the software is available for free. For independent translators who prefer to subscribe to the professional version, you have a trial month before being charged €620 for the license purchase.
✅ MemoQ can translate a multitude of formats, from text documents to PowerPoint. Moreover, its quality assistance allows anticipating errors according to the user's requirements.
❌ Its handling can take some time to be able to fully exploit all the capabilities of the software.
SDL Trados Studio
Used by over 250,000 professionals, SDL Trados is also a translation software favored by most professional translators.
The license costs $540, equivalent to €445 after a free trial.
✅ The software has numerous features, particularly for translations of quotes and invoicing.
❌ This software does not have a free version for individuals.
Bablic
Bablic is considered by many to be the most effective translation software in recent years. Indeed, it has a wide variety of features, and you can adapt the price of your license according to the number of languages useful for your website.
After a trial version, you can pay $12 per month for two languages, or $159 per month for an unlimited number of languages.
✅ Bablic has an SEO optimization and referencing system very effective in several languages.
❌ If you translate your website into more than two languages, Bablic's license is quite expensive.
Promt.One
Promt.one is a free online translator and dictionary offering the possibility to translate into more than 20 languages.
✅ This AI-based software offers various features such as context translation, choice of translation or thematic domain, example search, etc. You can also request the conjugation of verbs of your choice.
❌ The translation resembles that offered by Google Translate and thus has the same weaknesses.
Yandex Translate
Offered by Yandex, a Russian search engine, Yandex Translate uses AI technologies to provide automatic translations in over 100 languages. Texts, websites, documents, images, you can translate any form of writing and even perform professional translations.
✅ This software stands out from competitors by offering the possibility to upload a photo to translate its content.
❌ As with all work proposed by AI translation software, human verification is necessary.
IBM
IBM Watson Language Translator is an AI-based translation solution. This platform uses machine learning algorithms to translate texts and contents in multiple languages.
✅ Simple and effective, this software allows you to translate text, a document, a website smoothly and accurately. Just copy/paste text, drag and drop a document, or enter a URL, and the tool takes care of the translation.
❌ This software is still under development and requires adjustments to be fully effective.
Why Translate Your Website
If you are still hesitant about the profitability of a complete translation of your website, here are 6 reasons to tip the scales: 👇
1: Translating your site increases your traffic and sales
It seems logical, but it is indeed one of the main reasons why translating your website is beneficial. You attract a broader clientele, generate more traffic, and therefore, more sales.
Statistics speak for themselves!
More than half of internet consumers prefer to buy on a site translated into their native language, and 60% rarely buy from English-only stores.
Don't forget
💡 If you are internationalizing your brand by being an online store, also think about the logistics aspect of deliveries abroad.
2: You gain international authority with more accessible content
Know that 90% of internet users are more inclined to browse a website if it is translated into their native language.
By translating your site, you make your content accessible to most of the world's population. Thus, you build an even greater authority, as it is extended beyond your borders.
And, don't just think about English!
Although it is considered THE international language, it is only ranked third among the most common native languages after Mandarin and Spanish.
3: You build a multilingual SEO strategy
Translating your website also allows you to optimize its search engine ranking in multiple languages. Indeed, you become visible in the SERPs, i.e., the search engine results, worldwide.
The extra tip
💡 If you plan to adopt a multilingual SEO strategy, translating your website is a start. Unfortunately, that alone is not enough. Also, think about analyzing the search habits and social media use of other markets you are targeting to effectively adapt your communication.
4: You strengthen your brand image
Your audience will notice the effort made to translate all your web pages into different languages, not just English.
This effort strengthens the trust your visitors have in you and enhances your brand image.
If you commit to your visitors, they will be more likely to interact with you.
5: You offer a better user experience
Website translation greatly contributes to improving the user experience. Consider offering a clickable button or a drop-down menu to facilitate switching from one translation to another.
But, to truly improve the user experience, your translation must be accurate and error-free.
6: Your visitors benefit from support adapted to the language they understand
Also consider offering a chatbot or a FAQ adapted to different countries! Indeed, 74% of consumers say they are more likely to return to your store if they receive assistance in their native language.
Once again, assistance in foreign languages is effective and useful only if the translation does not contain misconceptions or phrases that could lead to confusion.
Caution
You don't need to translate your website into every existing language.
Caution It is not necessary to translate your site into all existing languages either.
Know that the top 10 most spoken languages on the web are:
- English
- Mandarin
- Chinese
- Spanish
- Arabic
- Portuguese
- Indonesian
- Japanese
- Russian
- French
- German
🧐 Know that English and Mandarin alone represent almost 50% of the most spoken languages on the internet.
You've got it creating a multilingual site is a good thing, only if the translations make sense.
When it comes to translating complex content such as the legal notices of a website, entrust the task to a professional translator or an acquaintance whose native language it is.
Also, think about using one of the best online spell checkers and take your content to a higher level. These tools will save you time! ⏰
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