Optimize your SEO thanks to AI: our best advice

Search engine optimization (SEO) is an important aspect of digital marketing for companies, as it enables them to improve their online visibility.

But did you know that artificial intelligence can revolutionize your SEO on Google? 🤯🤖

In this article, we will discover how AI can help improve your SEO strategy through techniques and specific tools. Let's move on!

Artificial intelligence for your SEO strategy

AI refers to a mock-up of intelligent behavior by machines.

Within the framework of SEO, this technology is increasingly used to improve content creation...

AI-powered keyword research

Keyword research is an essential element of any SEO strategy.

It consists of identifying the most relevant and affordable terms to choose for your web pages.

Artificial intelligence also enables you to:

• Choose comprehensive keywords: AI software enables you to identify the most relevant requests for a specific subject.
• Improve content creation: artificial intelligence can help generate optimized content using comprehensive keywords.
• Have better competition analysis: AI software can also help businesses understand the keyword strategies of their competitors.

Content optimization for AI 

You can ensure that your content meets all the search engine requirements.

Artificial intelligence will be useful in different ways:

• If you use the right keywords and insert them strategically, you can improve your website ranking.
• Meta tags, such as AI-generated titles and meta descriptions, help Google robots interpret your web content.
• Suitable internal links are also important as they help search engines understand your website structure.
• Layout, such as the use of subtitles and bullet lists, also boost SEO because it makes your texts more readable and easier to access.

Copywriting improvement

AI-powered tools for copywriting enable you to find the best keywords, and structure your content.

• Keyword density: AI software ensures that your content has the right number of target requests, without keyword stuffing. They also analyze the competition for each keyword to help with targeting.
• Analysis of your content readability: AI robots can ensure that your text is grammatically correct and identify sentences that may be difficult to read. Moreover, these tools can help you optimize your content to find, for example, the best titles, subtitles or optimal paragraph length.

Content strategy development

Chatbots can also be used for developing a comprehensive content strategy that takes users' preferences and needs into consideration.

If you understand what internet users want, robots can help you create content that ranks high in search engine results pages (SERPs), and attracts more visitors to your website.

A better user experience

By answering users' questions quickly, chatbots can improve the overall browsing experience.

AI content promotion

AI tools are able to promote your content effectively, by increasing the chances of reaching a wider audience...

• AI uses the analysis of data and historical performance to choose the best content distribution channels.
• It helps identify the best target audience and distribute your content in your preferred language and format.
• If you use algorithms to customize content recommendations, you will boost your conversion chances.
• AI also helps to identify the right influencers to get maximal exposure.
• These tools can also predict your audience's preferred times for publishing your posts.
• They also enable you to make A/B tests and identify the elements that generate the greatest engagement.
• They give analysis in real time with information about visitors' behaviour in order to better understand what works or not.
• Thanks to strong automation capacities, these software will help you save time and resources.

Technical SEO

AI tools for SEO can also automate tedious tasks such as the creation of:

• XML sitemaps
• JSON-LD schemas for structured data
• Crawl instructions for robots
• Programmatic ads

The best AI tools for SEO

1. Surfer SEO

Surfer SEO is perfect for creating SEO content and update existing pages. It analyzes more than 500 settings at the same time, making it a powerful tool.

A free version is available for those who want to try the tool before subscribing to a paid package.

2. SiteW

Our web editor includes artificial intelligence to help you improve your SEO in a single click.

It's very useful for creating and optimizing your website without changing platform! 👍

Create a high-ranked website

3. Semrush

Known for its comprehensive suite of SEO tools, Semrush uses AI for:

• Providing information about keyword trends
• Generating content ideas
• Optimizing page elements
• Analyzing backlinks
• Making recommendations to improve SEO

4. Frase

Frase helps optimize content for SEO, using AI. It provides recommendations for better audience engagement.

Moreover, it also offers a range of SEO tools, including keyword search and optimization features.

5. Diib

Diib is an AI-powered SEO tool that synchronizes immediately with Google Analytics to provide an easy-to-use growth plan.

With its user-friendly interface, it offers a detailed analysis of your website, but also of those of your competitors, to establish your online growth strategy.

6. Jasper

Jasper offers many advantages for SEO such as keyword optimization, content creation, meta description and title tags improvement, readability and user experience based on AI, and result analysis.

7. AlliAI

AlliAI is an AI-powered SEO software built to optimize websites and boost their visibility in the SERPs.

The platform is made to be embedded in any CMS and to optimize each code element of your website.

AlliAI offers a comprehensive range of SEO tools such as:

• Pages and content optimization
• Technical improvements
• Backlink analysis

Another key feature of AlliAI is the possibility to improve several pages at the same time, creating optimization rules at the site level.

8. WordLift

WordLift uses metadata to improve content based on Google's expectations.

With this AI tool, you also create a Knowledge Graph that helps search engines understand your content structure.

Moreover, WordLift offers a recommendation system that may transform your readers into customers, by suggesting relevant products within your ecosystem.

All these features can be set according to the company's tone of voice, ensuring a consistent reading experience.

9. Munch

Many specialists are looking for basic methods to create YouTube, TikTok videos, etc. That's where Munch comes in.

It's an editing tool that enables content reuse. The platform uses artificial intelligence to extract the most interesting sequences from your videos.

One of the main features of Munch is its capacity to analyze engagement and manage monetization. It also provides information on your content results, enabling you to improve your strategy.

10. INK

INK is an all-inclusive SEO platform with an AI writing feature and an intelligent SEO assistant.

It generates content based on keywords and current trends.

The real-time audience research enables you to boost conversion thanks to AI and transform visitors into loyal customers.

The software also has a feature designed to humanize your texts, ensuring the security of your reputation.

Finally, INK offers educational resources, especially free lessons and videos, as well as a large Facebook community.

11. NeuronWriter

NeuronWriter is an AI-powered SEO tool that favors better content distribution.

If you use Google data and information from the analysis of the competition, NeuronWriter summarizes the information in a targeted content that fits your keywords.

The platform has an AI writer that also rationalizes writing and SEO optimization process.

Therefore, it eliminates the need to switch from one software package to another, thanks to its third-party integrations with platforms such as Google Search Console.

9 tips to optimize your SEO with AI

Google is officially in favour of AI-powered content if it meets several standards, such as originality and added value for readers.

It's important to remember that the Web giant is always opposed to poor quality content, whether human or synthetic. You should therefore continue to have your work edited and checked by real people.

Google obviously does not tolerate plagiarism or any other form of fraudulent manipulation.

1. Don't hesitate to use AI for your SEO, but remain cautious

Businesses that ignore the potential of AI for marketing are missing out.

This technology can help you for your content and SEO.

2. Add originality when writing AI-optimized content

If AI can help you create content more quickly, you must make an effort to enrich it with original ideas.

Using first-hand experience should be your number one priority.

This is in line with Google's guidelines. You may be familiar with E-E-A-T, Google's acronym for Expertise, Experience, Authoritativeness, and Trustworthiness.

This is not a direct ranking factor. However, it is an important framework to take into account.

👉 How to add these values to the content producted by AI? For example, you can:

• Made original researches (for example, a survey of your audience or real-life product testing).
• Interview experts (professionals from your company or opinion leaders in the sector, etc.).
• Share your real experience (case studies from your customers...)
• Publish content signed by experts in your field.

But human supervision doesn't stop here...

3. Check the facts and improve AI-generated SEO content

AI can be very useful, but not without the judgment of a human being.

We suggest the following precautions:

• Check the accuracy of automatically generated content: ask AI to provide proof and use search engines.
• Refine unclear paragraphs to be clearer, and get rid of general statements.
• Improve content to ensure consistency, removing redundant concepts.
• Make sure that what you write is in keeping with the tone of your brand.
• Add personal elements - an example from your company or a touch of humor.

4. Adopt a hybrid approach

The problem with AI is that many tools such as ChatGPT don't give data on keywords, search volume or other SEO elements.

Don't worry! You can find a solution. By combining AI with a manual competition research and AI software for SEO (such as those described above).

5. Talk to AI like a real person

One of the most common misconceptions is that AI can produce perfect results right from the first interaction. That's wrong! You have to use AI chatbots intelligently.

We are used to instant gratification when we use digital technology. You just need to click a button to get immediate results.

It's different with AI: consider it as a collaborator. Just like a colleague, it thrives on clarity and context.

When you interact with AI, you must use dialogue dynamics especially by:

• Monitoring: if a response seems incomplete or off-topic, deal with it in depth.
• Providing a background: context can influence a response a lot.
• Rewording and refining: reword your request if you don't get the right information.
• Showing patience: it's natural to want instant results. However, with AI, perseverance is key.

6. Create content that can't be reproduced on SERPs

The arrival of Google's Search Generative Experience (SGE) and other AI search engines will still change the way we optimize our content for SEO.

This new feature will allow more information directly in the results page that will immediately suggest AI-generated summaries to answer users' questions, including difficult and long-tail questions.

This way, users will get responses without even having to click on a link.

This will make SEO a little trickier: between Google Ads, Featured Snippets, and now SGE, it won't be as easy to get clicks as it used to be.

However, there is a solution: you must emphasize the quality and value of experiences. The challenge consists in creating content that offers something unique, engaging and immersive.

Here is how you can become more interactive:

• Add detailed instructions for each step described in your articles.
• Give explanations and practical examples for each concept you present.
• Add graphics, videos, GIFs and other visual elements. To do so, it's possible to use image generators or AI-based logos.

7. Opt for multimedia content

Even if Google search won't disappear, you will have to expand its reach to make a SEO strategy a success.

Copilot, and new AI-based search engines, have appeared and will carve out their own user base.

Therefore, you will have to develop your online presence on different channels (for example, video platforms, social media...).

8. Give priority to off-page authority signals and narrative content

As synthetic texts flood the Web, it becomes more and more difficult for search engines to find the best content.

Google may pay more attention to off-page authority signals, such as mentions and backlinks.

Here is how to implement these strategies:

• Create content based on intellectual leadership
• Opt for storytelling
• Produce content that makes positive changes within your community

9. Be creative when using AI for SEO

Finally, AI can offer more than just basic content writing.

Keep your mind open and explore applications that go off the beaten track.

Artificial intelligence has revolutionized all aspects of the digital world, including SEO.

AI-powered SEO tools can help you understand your audience, anticipate their behavior, and produce more attractive texts.

Your objective? Benefit from the advantages of new technologies while creating authentic content and filled with anecdotes.